Children’s books outsell adult titles

The long haulMinecraft: construction handbookYou can borrow these great titles from Leeds Libraries.

The sales figures for UK children’s books tell us that they have hit an all-time high in revenue and market share in 2014, and exceeded sales of Adult Fiction for the first time since accurate records began. Print sales came to £336.5m for the 52 weeks to 27th December 2014, a 9.1% rise year on year, and exceeding the previous high – 2009’s £329.7m.

For the first time since records began in 1998, nearly £1 in every £4 spent on print books (24%) was on a children’s title; the previous high in market share was 2013’s 21.7%.

Thirteen children’s titles sold more than £1m last year, top ones wereAwful auntie

David Walliams’ Awful Auntie – £3.3m, Minecraft: The Official Construction Handbook -£2.6m & Jeff Kinney The Long Haul £2.3m

Children’s sales overtook Adult Fiction for the first time. Adult Fiction went down by 5.3% to £321.3m and it’s the fifth straight year the print fiction market has declined. Since 2010, the overall print market has declined 18.9% or £324m. In that time Adult Fiction has dropped by 29% (-154.9m) while Children’s has increased by 3.2% (+£10.7m).

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